We believe that our generation must and has the power to achieve
the UN’s first sustainable development goal to end poverty in all its forms.
…and after ten years of hands-on research on the ground, we’ve come up with a way to help people break their own poverty cycle within 8-10 years.
Our dream is big, but we keep our approach simple:
Take a first step and just keep on going.
Curious about how it all started?
Well, our founder, Laurien Meuter, never set out on this adventure to “change the world”. But a life-changing trip to India sparked a fire inside her that simply would not go out. She decided to listen to it, roll up her sleeves, and just do something about it. She took a first step. Then another, then another.
From that one little step to today, the results are striking. A testament to the truth that with endurance, determination, and compassion, potential is truly boundless.